Welcome to Berlin, WI: Your Gateway to Growth in East-Central Wisconsin

Berlin is more than just any place; it’s an accessible, growing community strategically positioned in east-central Wisconsin to support your business’s success. We’re implementing the community’s vision, innovating, and enhancing our quality of life, all within a strategically planned framework. Our city is poised to offer new opportunities for businesses looking for a friendly, modern, and well-connected location.

Strategic Location & Connectivity

Berlin offers a central and accessible location. We are conveniently situated just a short drive from key Wisconsin markets:

• 30 minutes west of Oshkosh
• 90 minutes north of Madison
• 2 hours from Milwaukee
• 3.5 hours from Chicago
• 4 hours from Minneapolis-St. Paul

Our transportation infrastructure forms the backbone of our appeal:

• Major Highways: State Highway 91 connects directly to Oshkosh and I-41, while Highway 49 provides access to I-41 and US Highway 10. This ensures efficient movement of goods and people.
• Industrial Support: Berlin is served by local and regional trucking companies on SH 91, facilitating logistics and distribution.

Diverse Economic Strength

Berlin is building upon its strong industrial foundation while diversifying its economy. Our mix of established manufacturers and growing service sectors creates a vibrant business ecosystem.

• Major Employers: ThedaCare Medical Center provides essential healthcare services, while Generac Power Systems stands as a significant manufacturing presence. The Berlin Area School District also plays a crucial role in our community’s economic landscape.
• Manufacturing Hub: Manufacturing remains a core sector, with prominent companies like Wisconsin Spice, Ripon Athletic, Lion Apparel Inc, and others shaping our industrial character.
• Growing Retail & Services: Our retail areas are thriving! The West side features a developed shopping area with room for future growth. The hospital district has recently been remodeled, bringing associated businesses. On the East side, new health clinics, real estate businesses, and insurance offices are coming online. We already boast great local businesses like furniture stores, specialty food, and auto dealerships across different parts of town, alongside an established downtown with banks, restaurants, pubs, and shops.
• Business Expansion: We’re actively supporting growth! The North Business Park offers nearly 90 acres with essential infrastructure (roads, water, and sewer) ready for new companies to locate and thrive.

Quality of Life & Community

Attracting and retaining talent is key, and Berlin offers excellent quality of life:

• The Fox River: A central feature of our natural beauty, the Fox River flows through scenic parks like the City Wildlife Area, Camp Ground, and Riverside Park (featuring a shelter house, campground, boat launch, fields, playgrounds, and the popular Bugle Mouth Bass tournament).
• Historic Charm & Events: Explore Berlin’s past with the Berlin Historical Society’s walking tours. Enjoy our vibrant community events, including the annual Riverside Park Independence Day celebration, Street Cruisers Car Show, Nathan Strong Park holiday lighting and parade, and Music in the Park at the Farmers & Artists Market (seasonal Tuesdays at Nathan Strong Park).
• Modern & Friendly: Berlin feels warm and welcoming, yet it’s a modern, growing city. We’re proud of our lovely homes and beautiful parks, making us a desirable place for employees and their families.

Data & Opportunity

For further insights, please review the 2020 US Census Profile and the WEDC Community Profile for Berlin. These resources, along with tools like Zoom Prospector and the AARP Living Index, highlight a stable community ready for new businesses.

• 2020 Census – Berlin WI Profile (PDF)
• WEDC Community Profile Berlin 2025 (PDF)
  • Zoom Prospector Source (External Link)
• AARP Living index for Berlin 54923 (External Link)

Business Opportunities

Our current spending patterns indicate potential for new retail establishments focusing on restaurants, specialty goods, furniture, home furnishings, and office supplies. Many existing retailers are locally owned, though similar communities have seen regional brands locate here too.

Partner with Us

Berlin is actively developing and strategically located, offering significant potential for business growth. Whether you’re looking for strategic access to regional markets, a supportive community environment, skilled talent, or simply a welcoming place to call home, Berlin welcomes you to explore partnership opportunities.

Come Grow with Us!

Discover the possibilities in Berlin, Wisconsin. We look forward to welcoming you and your business to our expanding community. Visit our website or contact us for more information on investment opportunities and economic development resources.